Working with False9, we created the launch assets for the release of the 2020/21 Nike Flight Premier League ball.
The campaign was built around the idea of a letter from the ball, at the start of a new season, and the new ambitions and goals that come with this.
Assets were created for use on a variety of platforms, including the Nike and Premier league websites, and social media accounts, as well as the digital and print programmes of Nike's Elite Premier league clubs (Chelsea, Liverpool and Tottenham).
As well as the digital assets for the activation, we also developed a set of custom stickers to be used on the packaging for the product seeding.
These were also integrated into the Instagram Story layouts to add further style to athlete imagery and photography.