Local is a multi faceted lifestyle store based in Abu Dhabi. As well as offering high quality barbering services and products, exceptional coffee and baristas, they also act as a sneaker consignment store. 
Since it's inception in early 2017, Local has recruited elite barbers and baristas will the help of experts in their field. The aim of the brand is to provide a genuine experience for customers, offering 3 related, but distinctly different aspects.
The branding aimed to incorporate these 3 aspects, through the use of a coffee cup, barbering scissors, and trainers.
ADDITIONAL UNUSED CONCEPTS 
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